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⏰ Full-time

Marketing & Brand Director, MCI

Sun Life
Location 📍 Hong Kong, Hong Kong
Posted 📅 June 23, 2026
Work Type ⏰ Full-time

Position Overview

Job Description

:

Job description (heading) / Description du poste (titre)

  • To support SLHK's business growth in our MCI target audience, the AVP, Marketing & Brand role will lead the development and execution of a cohesive brand strategy, integrating marketing, partnerships, and insights-driven intelligence. The mission is to elevate Sun Life’s brand visibility and foster customer preference by delivering culturally resonant, trustworthy, and differentiated brand experiences in mainland China.

  • Preferred skills (heading) / Compétences particulières (titre)

  • Marketing, Branding, Social Media, Partnerships, Analytical
  • Qualifications (heading) / Compétences (titre)

  • 10+ years in marketing, with 5+ years in senior leadership (Director/VP). Preferably have experience in Financial Services, InsurTech, or highly regulated industries.
  • Responsibilities (heading) / Responsabilités (titre)

  • Brand strategy
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    Job Details

    Employment Type
    Full-time
    📊
    Category
    Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    🏠
    Work Arrangement
    On-site
    📍
    Location
    Hong Kong, Hong Kong