The Brand Associate is responsible for strategic positioning and brand promotion of a specific brand to be able to capture the attention of target consumers. He/She analyses and monitors market trends to assess the impact of branding and promotional activities on the ground.

Duties & Responsibilities

• Conducting research to get latest updates and identify market trends to be able to target consumers' preferences and know competition and determine opportunities for growth
• Designing marketing plans and strategies to heighten brand awareness
• Responsible in reviewing product, ie. pricing & features and positioning in the market and give suggestions for improvements
• Assist in crafting effective media campaigns and identify the most appropriate distribution channels
• Highly in-charge of communicating branding plans to both internal and external agencies prior to any launch
• Ensuring that brand presence are utilized ...