Reference: HC -Pales-2
The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets, and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns, across the STI brands and 1 Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV). Duties & Responsibilities
Job responsibilities/Key performance areas: Marketing Automation system specialist that creates and executes customer campaigns to drive customer retention, loyalty, and lifetime value. Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and on...