Job Summary

The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups. This role is hybrid of marketing, technology and database skills and knowledge. Handles multiple requests of moderate to complex in scope and responsible for lead generation, developing solutions on product information operations, channel and e-commerce content marketing, customer insights within CRM platform(s) such as creating and exporting reports, reports management, importing leads, etc. Leads platform enhancement and integration projects designed to improve business and operational efficiency.

 Job responsibilities:

Email Marketing, Website Forms, and Landing Pages