Description We are looking for a Marketing Automation Manager to join our team on a contract-to-permanent basis in Irvine, California. This role offers an exciting opportunity to lead impactful marketing campaigns and optimize automation strategies. The initial contract will last 3-6 months, with the potential for a permanent position based on performance.

Responsibilities:
• Design, implement, and optimize marketing automation workflows to drive lead generation and customer engagement.
• Manage email marketing campaigns, ensuring they are targeted, personalized, and effective.
• Utilize platforms such as Salesforce and Customer.io to track campaign performance and generate actionable insights.
• Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business objectives.
• Monitor and analyze key performance metrics to continuously improve campaign outcomes.
• Develop and maintain segmentation strategies to enhan...