Overview

Gallagher is in need of an experienced Lead Generation Specialist to organize, distribute and track leads obtained via digital channels. How you'll make an impact Responsibilities: • Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from our corporate websites. • Work closely with the website and marketing automation teams to refine the lead management process including regular performance assessments. • Document and socialize the end-to-end lead management process from the initial prospect capture through to nurturing and hand-off to sales with the broader organization as needed. • Assess and recommend methods to optimize and streamline the lead process. • Regularly track and measure number of new leads and engagement across existing and new accounts and make recommendations & take actions for growth. • Produce lead/opportunity reports and monthly dashboards to demonstrate lead progress, conversion rate...