Description
We are looking for a Marketing Analyst to support attribution strategy and marketing performance measurement for an industrial cleaning organization based in New Jersey. This Long-term Contract position will focus on creating a scalable call tracking taxonomy, improving reporting consistency, and aligning marketing data with business goals. The ideal candidate brings strong analytics expertise, can work effectively with cross-functional stakeholders, and is comfortable turning complex campaign structures into clear, usable frameworks.


Responsibilities:

• Meet with marketing and business partners to gather context around current call tracking labels, identify inconsistencies, and uncover reporting gaps.

• Establish attribution standards by defining the key data points needed to evaluate performance across services, markets, campaigns, channels, ad groups, and landing pages.

• Create a structured naming framework and recommend an ...