The Market Sales Leader (MSL) is accountable for driving profitable sales growth, developing people, increasing market share, and strengthening customer relationships within the regional marketplace. This role leads the execution of the Direct Store Delivery Excellence (DSDE) Playbook, partnering closely with Frontline Independent Operators to grow both the business and our teams. The MSL applies strong leadership and sales expertise to deliver world‑class sales and merchandising execution, meet customer needs, and support the personal and professional development of others while contributing to a high‑performance, people‑first culture.

What You’ll Do

• Lead with purpose by modelling DSDE practices and Bimbo Canada values every day
• Set clear goals, inspire performance, and build a culture of continuous improvement
• Drive profitable growth by identifying new opportunities and executing strong sales plans
• Coach and develop Independ...