Job Description :

Report to: Trade Marketing & Communication Manager
Subordinates: 03 employees

• Understand the dynamics of each market segment and how the drivers of demand in each segment will affect future demand,
• Develop a process to gather and communicate appropriate competitive intelligence (including detailed analysis, interpretation) to drive strategy development and market education.
• Monitoring regulations (products, uses, environment, and safety) to anticipate any change or trends in the market
• Understand needs and insights of each customer group (contractors, specifiers, distributors)
• Identify and prioritize key segments’ needs & growth opportunities, develop segment strategies, value proposition and marketing program to drive increased penetration of plaster board ceiling and drywall in different segments
• Conduct in-house surveys to different groups of customers and/or key influenc...