1. Target relevant job roles
Focus on people likely to have that certification: F&B staff Kitchen assistants Baristas Waiters / servers Restaurant supervisors 2. Target related industries
Select industries such as: Food & Beverage Hospitality Catering services 3. Use interest-based targeting
Add interests like: Cooking / food preparation Restaurant work Hospitality training 4. Use location targeting (very important)
Since SWQ is from SkillsFuture Singapore, it's mainly relevant in: Singapore So restrict your ads to Singapore only. 5. Use keywords (for Google Ads)
If you're using search ads, target keywords like: 'SWQ F&B certificate job' 'food and beverage operations certificate Singapore' 'F&B staff with certification' 6. Best strategy (highly recommended)
If you already have data: Upload a list of certified staff (if you have it) →
Custom Audience Then create a
Lookalike Audience
to find similar people