Establish the go-to-market strategies for business, encompasses product launch, lead generation, experiential and social media.
Support effective internal and external communications including public relations to drive exposure of Media Corp International in the region and the key focus industries.
Experience in global market promotion, familiar with online and offline media resources (e.g., Facebook, Google, WeChat etc.)
Proactively develop, implement and manage the day-to-day tactics and execution of marketing activities across all channels and platforms, including events and digital marketing campaigns.
Working closely with agencies to create targeted campaigns
Research/make recommendations and execute on regional media partners and industry associations for digital marketing, sponsorships, co-branded email, and other creative means to reach online audiences.