[What the role is]

In today's rapidly evolving digital landscape, social media has transcended traditional marketing boundaries to become the epicentre of community-driven engagement, technological innovation, and multi-format content consumption. For STB, this evolution presents unprecedented opportunities to pioneer destination marketing through cutting-edge social innovations whilst cultivating deep, meaningful community connections and establishing key platforms as primary content discovery channels. Our commitment to innovation positions us at the forefront of tourism marketing, whilst strategic platform development offers opportunities for immersive destination storytelling, algorithm-optimised content discovery, and long-term audience building.

In this role, your primary focus will be on driving strategic growth across key social platforms, developing comprehensive community engagement strategies, and identifying and executing innovation-led marketing opportu...