Purpose & Overall Relevance for the Organization

In Southeast Asia, wholesale remains a critical growth and brand‑building engine. As Manager, WHS Activation, you will be responsible for setting the SEA regional framework for wholesale partners – to support the country brand teams in bringing the adidas brand and product stories to life in those channels, ensuring premium, consistent, and consumer‑led execution at the point of sale.

Key Responsibilities

Wholesale Activation Strategy (Sport & Specialty)