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Design, orchestrate, and execute a comprehensive regional events and strategic partnerships roadmap. The core objective is to drive client acquisition, deepen existing relationships, and elevate brand equity across the entire wealth spectrum.
This role uniquely spans three distinct customer segments within Hong Leong Bank’s Regional Wealth.
Management ecosystem:
HLB Private Bank: Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) individuals.
HLB Priority: Mass Affluent segment.
Branch Segment: Emerging wealth and retail customers across the wider branch network.
Segment-Tailored Events: Conceptualize and execute a diverse portfolio of events optimized for each tier:
Private Bank: Bespoke, exclusive experiences (e.g., private art showcases, closed-door economic briefings, luxury lifestyle experiences).
Pri...