**Description**

Title: Manager, TikTok Shop Paid Media

Reports to: Executive Director, Social & Creator Commerce

About the Job:

The Manager, TikTok Shop Media is responsible for leading the in-house management of paid media on TikTok Shop, with a primary focus on GMV Max ad spend optimization across ELC's brand portfolio. This role provides strategic oversight and tactical execution of Shop Ads programs designed to amplify organic and affiliate content, scale creator-driven commerce, and drive measurable GMV growth.

A core responsibility of this role is partnering with TikTok's Global Business Solutions (GBS) team to coordinate upper-funnel TikTok awareness campaigns with lower-funnel Shop campaigns, ensuring ELC is leveraging the full TikTok ad stack to drive an integrated, full-funnel paid media strategy.

This role represents a critical in-housing of capability previously managed through agency partners. The Manager will own day-t...