Contribute to the overall success of the business by providing actionable insights and recommendations based on analyzing ad & partners performance data
Identify opportunities for growth & revenue generation from our partners through data deep dives and advanced analysis
Run insights workshops with top CPG brands to identify opportunities & unlock more ad revenue opportunities.
Build/lead plans around biggest opportunities in collaboration with the markets and other regional owners
Drive brand recall/brand awareness and customer insights studies to identify ad incrementality and consumer insights reports.
Utilize advanced analytics techniques (e.g. predictive modeling segmentation analysis) to forecast future performance and support business planning.
Create comprehensive reports and dashboards that visualize key metrics trends and actionable insights for stakeholders.