Position Overview
Manager Retail Marketing
Area: GCA
Department: Offline Channels
Direct Reporting Line: Director Retail Marketing
Indirect/Secondary Reporting Line:
Subsidiary/Country: GCA
Location: Shanghai
GSMS Grade: M4
Number of Personnel Managed:
Cost Center/Budget and/or Revenue Responsibility:
Purpose & Overall Relevance for the Organization:
Lead and steer the execution of the GCA/Global Brand Strategy locally through consistent deployment and developmentof GCA sign-off set up and the retail marketing plan also toolkits throughout the GCA country clusters, delivering into all relevant Brand and Commercial KPIs. Key Responsibilities:
Collaborate with GCA CE team, BUs, Brand coms, MOPs and CTC team to ensure smooth and high-quality GCA sign-off set up twice a year.