Purpose & Overall Relevance for the Organization

Be the Creative Source of Local Relevance

Act as a key creative source for locally relevant products, bringing fresh, market-driven ideas to the table

Create artworks, graphics, and design concepts that reflect local culture and consumer needs

Translate insights into distinct, desirable, and authentic product stories

Collaborate with product development in support of the Business Unit(s). Provide effective transition of product designs from prototyping into production

Key Responsibilities

• Continuously conduct market, competitor, cultural, and consumer research to identify opportunities for new concepts, trends, and product improvements.
• Embed within the sourcing organization to ensure early decision‑making on materials, construction, value engineering, and innovation opportunities directly tied to factory capability.
• Drive a co‑creation way of wor...