Key Responsibilities: Product Content Strategy Development: Participate in the annual planning process to align with the brand objectives Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives. Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.). Product Asset Development: Lead the creation of product packaging designs, manuals, guides, and any other print, digital assets or fixtures to support product marketing. Lead the development and production of high-quality product assets, including product photography, videos, 360-degree views, product demonstrations, and other multimedia assets. Collaborate with internal teams and external vendors & agencies to produce product-specific visual assets for use across e-c...