KEY RESPONSIBILITIES:
• Drive product-led visibility through strategic PR seeding, media outreach, and curated media
drops.
• Plan and execute high-impact media engagements, walkthroughs, events, and brand
interactions.
• Build and maintain strong relationships with Tier 1, Tier 2, business, lifestyle, and regional
media.
• Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with
strong adherence to TATs.
• Track and analyse media coverage, share of voice, sentiment, and campaign performance.
• Support crisis communication planning and real-time issue management.
• Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,
and speaking opportunities.
• Plan and execute LinkedIn marketing initiatives including corporate updates, thought
leadership, and campaign visibility.
• Develop key industry narratives, media angles, and communication frameworks.
• Work closely with senio...