Initiate and run analytics projects for the Personal Financial Services (PFS) units to drive sales, increase revenue via cross sell and up sell, improve customer retention and engagement, develop, and continuously improve customer segmentation using Advanced Data Analytics, Machine Learning, Artificial Intelligence, etc.

Embed the use of data analytics to assist business decision making. Eg. Sales and acquisition strategy, revenue generation through up sell and cross sell, etc.

Drive operational efficiency and effectiveness improvement in the team using innovation and technology. Eg. Stream lining processes, automating manual processes, campaign tracking, etc.

Managing data-driven projects from conception to completion, ensuring that they are completed on time, within budgets and meet the desired goals and objectives.