Role Overview : Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.

Role Description :

• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Instagram, Twitter, and affiliate channels as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Optimize install campaigns to improve cost per install, installation rates, post install performance.
• Manage all the programmatic cam...