Role Overview :

Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.

Role Description :

Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
Designing; build and executing campaigns on Facebook, Instagram, Twitter, and affiliate channels as per plan
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Optimize install campaigns to improve cost per install, installation rates, post install performance.
Manage all the programmatic campaigns – from ideation to media planning and optimization.
Measure App engagement met...