PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

This role ensures adidas delivers best‑in‑class activations at the lower funnel, converting consumer engagement into purchase, loyalty, and measurable business growth across all channels.

KEY RESPONSIBILITIES

Campaign & Activation Management

• Execute integrated campaigns and activations across Own Retail, Franchise, Wholesale, and eCommerce channels in line with Global/SEA retail marketing guidelines.
• Identify key campaigns, product launches, and local events to drive consumer engagement and commercial KPIs.
• Plan and deliver in-store activations and promotions aligned with the brand calendar and commercial needs.
• Integrate digital and offline experiences, leveraging adiclub membership, hyperlocal storytelling, and eCommerce-specific content.

eCommerce & Digital Engagement...