Position Overview
Key Responsibilities:
- Lead marketing strategy & go-to-market for ACS Division.
- Plan, execute & optimize digital marketing campaigns (SEO, SEM, paid ads).
- Drive brand visibility through social media, influencer marketing & online partnerships.
- Manage end-to-end digital campaigns (email, display, content marketing).
- Track and optimize performance using analytics & insights.
- Define and monitor KPIs aligned with business goals.
- Conduct market research & competitor analysis.
- Create and manage brand/product campaigns with strong messaging.
- Collaborate with sales & product teams for execution.
- Coordinate with agencies/vendors for media planning & execution.