Position Overview
This position is for the Office of Postgraduate Professional Programmes (OPGPP).
Responsibilities - Branding and Digital Marketing
- Plan and execute integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
- Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
- Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
- Outreach and Events
- Lead the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
- Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
- Evaluate event o...