Responsibilities:

Paid Strategy & Execution

Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and

other relevant performance platforms, using a full-funnel approach across Video, Search,

and Display.

Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and

performance, while identifying opportunities for innovation and process improvements.

Conduct keyword research, audience segmentation, bid management, and ongoing

campaign optimisation.

Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality

Score, and conversion rate.

Implement A/B and multivariate testing to enhance campaign effectiveness.

Run brand and search lift studies to assess how campaigns perform across the full funnel,

ensuring we understand their effect on awareness, consideration, and conversion.