**Role Summary**

The Manager, Customer Marketing - Digital Commerce defines and leads GCM's digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms.

This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale. Operating with high autonomy, this JG10 leader influences cross-functional investment decisions and directly impacts digital channel P&L performance.

**Please note:** This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

**What You'll Do for Us**

**Define Digital Channel Growth Strategy**

+ Own annual and long-range digital commerce strategy aligned to GCM growth agenda

+ Lead platform roadmaps across marketplaces and O2O ecosystems

+ Set mega-moment strategy (6.18, 11.11, etc),...