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Manager, IMX - Customer Marketing, Digital Commerce

Coca Cola
Location 📍 Shanghai, China
Posted 📅 June 08, 2026
Work Type ⏰ Full time

Position Overview

Description

Summary:

Role Summary

The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms.

This role owns the strategic translation of brand and portfolio priorities into platform-specific growth plans that drive conversion, revenue acceleration, and ROI improvement at scale. Operating with high autonomy, this JG10 leader influences cross-functional investment decisions and directlyimpactsdigital channel P&L performance.

Please note:This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

WhatYou’llDo for Us

Define Digital Channel Growth Strategy

  • Own annual and long-range digital commerce strategy aligned to GCM growth agenda

  • Lead platform roadmaps across marketplaces and O2O ecosystems

  • S...

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    Job Details

    Employment Type
    Full time
    📊
    Category
    Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    🏠
    Work Arrangement
    On-site
    📍
    Location
    Shanghai, China