Join Manulife as the Senior Manager for Measurement & Insights in Toronto, where you’ll advance digital marketing through strategic data leadership and team development.
This role is vital within the Global Digital Marketing organization, focusing on optimizing measurement frameworks and digital sales strategies. You will lead a talented group of analysts and engineers, crafting actionable insights that drive marketing effectiveness and growth. Partnering with stakeholders, your work will enhance customer experiences and ensure data-driven strategies are implemented efficiently.
Key Responsibilities:
• Shape measurement strategies and KPI standards
• Guide marketing teams in measurement effectiveness
• Perform data extraction and modeling using SQL/Python
• Establish senior relationships to guide marketing strategy
• Promote educational initiatives on measurement capabilities
Requirements:
• 15+ years in analytics or digital marketing
• Strong skills in Da...