Job Description:

Reporting to the Head of SME Business, you will drive digital growth by leading the strategy, execution, and optimization of paid digital channels, with a strong focus on performance marketing to generate high-quality leads and maximize ROI. You will collaborate closely with the marketing team to develop and amplify content across social media and e-commerce platforms, driving customer acquisition, increasing sales conversion, and strengthening overall brand presence.

In this role, you will leverage deep expertise in digital channel management, apply data-driven insights to guide decision-making, and work cross-functionally with key stakeholders to deliver scalable and measurable business results.

Key Responsibilities:

• Lead and manage the Digital Growth team to drive merchant acquisition, revenue growth, and overall performance of the SME business
• Develop and execute digital growt...