MISSION OF THE ROLE Own predictable, scalable B2B pipeline growth for Duratuf Products by designing and executing performance marketing campaigns, multi-channel lead generation programmes, and funnel automation initiatives. This role is the single accountable owner of qualified lead volume, MQL-to-SQL conversion, and measurable pipeline contribution to sales revenue in a B2B industrial safety context where long sales cycles, technical buyers, and distributor-aligned demand generation are the operating reality. COMPETENCIES Role Competencies (B2B-critical) B2B demand generation has owned a pipeline or MQL target in an industrial, safety, or manufacturing context (CRITICAL) Performance marketing execution hands-on Google Ads, Meta Ads, LinkedIn Campaign Manager; managed budgets and optimised for B2B conversion Funnel design & conversion optimisation built and improved MQL-to-SQL funnels with documented outcomes Marketing automation designed and operated email/WhatsApp nurture wo...