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This role supports the definition and implementation of Singtel’s lifecycle marketing strategy to drive customer engagement, maximise customer lifetime value and deliver revenue growth within the Consumer Mobile business. The role is accountable for managing the customer base with a focus on retention and uplift strategies through data-driven and AI-enabled approaches to enhance campaign effectiveness and deliver seamless, personalised, multi-channel customer experiences.

Maximise customer value and achieve revenue and key driver targets, including retention and uplift. Plan and execute targeted lifecycle campaigns, translating customer insights and data into actionable next steps and measurable outcomes to deliver retention and uplift initiatives. Collaborate closely with cross-functional teams to identify...