Develop and implement the end-to-end strategy for the loyalty program, including segmentation, member benefits, rewards structure, and lifecycle management.
Lead the CRM pre-launch setup and backend configuration, ensuring optimal system configuration, data mapping, integration with POS/e-commerce, user access setup, and workflow automations prior to go-live. Work closely with IT and vendors to test, troubleshoot, and optimize core CRM and loyalty system functions.
Lead cross-functional teams to coordinate project timelines and resources for successful program rollout and continuous improvement.
Oversee customer database management, ensuring data quality, integrity, and compliance with privacy regulations.
Generate actionable customer insights through CRM analytics to inform targeted and personalized campaigns.
Plan, execute, and optimize marketing campaigns to drive membership sign-up, activation,...