Purpose & Overall Relevance for the Organization:
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviors and mindsets we strive to see in every team member.This same purpose and mindset are at the heart of the Channel Activation Team, who act like an internal agency that powers all Points-of-Sale channels (Retail, Franchise and Wholesale) with compelling, consistent, and efficient activation tools and experiences that connect with consumers at every touchpoint.

Key Responsibilities