⏰ Full-time

Manager Category, Performance SEA

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Adidas

                    Location
                    📍 Kuala Lumpur, Malaysia
                

                    Posted
                    📅 June 21, 2026
                

                    Work Type
                    ⏰ Full-time
                

Position Overview

Purpose & Overall Relevance for the Organization

At adidas, we believe that Sport has the power to change lives. As Category Manager, Performance for Southeast Asia, you will lead category planning and franchise execution across Performance categories. You will translate SEA Performance category direction into strong assortments, clear franchise priorities, and consumer-relevant commercial opportunities that strengthen sports credibility and drive sustainable growth across SEA markets.
Key Responsibilities

Sportswear Category Strategy
Translate SEA Performance category strategy into seasonal Performance categories opportunities.

Identify whitespace opportunities, range gaps, and growth initiatives within Performance.

Support category pricing ladders, depth logic, and portfolio decisions through data-led recommendations.
Franchise & Range Architecture
Lead franchise planning and lif...
                

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Job Details

⏰

Employment Type

Full-time

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