Own the end-to-end development and execution of the master platform campaign calendar. Strategically balance the promotional roadmap across Food Delivery, Pick-Up, and Quick Commerce, prioritizing budget, marketing assets, and in-app real estate based on business directions.
Drive the overarching marketing campaign strategy, budget allocation, and growth roadmap for the Food Delivery business to hit Monthly Active Users target.
Provide strategic direction and day-to-day guidance to the Pick-Up and Quick Commerce vertical owners supporting the vertical to accelerate MAU growth.
Oversee the full campaign lifecycle—from ideation and cross-functional briefing to regional alignment, execution, and deep-dive post-mortem analysis.
Partner with Commercial leaders to develop co-marketing frameworks that drive vendor campaign participation to achieve commercial & marketing KPI.