Purpose & Overall Relevance for The Organisation

The Manager, Buying plays a critical role in driving commercial success by leading end-to-end product planning, assortment strategy, and inventory management across Retail and Franchise channels. Working closely with cross-functional teams locally and across APAC, the Manager, Buying translates strategic priorities into actionable plans, while continuously optimizing in-season performance through data-driven insights and agile decision-making. 

Key Responsibilities

Pre-Season Planning

• Validate opportunities and challenges to inform product planning strategies and maximize profitability.
• Implement key strategic priorities across Retail and Franchise channels, aligned with SEA DTC Product Planning frameworks.
• Build seasonal DTC assortments by channel to ensure targeted yet cohesive product ranges.
• Lead business segment and...