Position Overview
As CCTM brand manager and project lead for Coke with Meal (CWM) & No Sugar (CCNS) platforms.
Meal is CCTM biggest occasion in terms of absolute size and market position. CWM is industry level ritual building platform and pioneer, we need enhance CCTM SPK **No.1 position and quickly expand business opportunity to adjacent categories** in meal occasion.
CCNS is No.1 no-sugar SPK brand, high scale, high double digit GR%, over 3X leadership ratio compared to key competitor. Our ambition for CCNS is **DOUBLE** the business and act as growth engine for total CCTM & SPK category.
**Your focus and key responsibilities will be on**
1. Leading brand plan development & execution for CWM & CCNS, to build brand equity, accelerate business growth
2. For CWM, it's a full year always-on platform:
+ Need explore year-on-year how to further scale up, how to make a difference, how to always be the No.1 brand in meal occasion to provide brand uniqu...