Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Manager, Social Media leads the planning and execution of Prudential’s social media strategy, with a strong focus on Xiaohongshu (XHS) and key Hong Kong platforms. Working closely with the Senior Manager, the role drives brand awareness, engagement and consideration through integrated content, paid media and community management, while safeguarding brand reputation across China-facing and Hong Kong digital ecosystems.

Job Responsibilities

Lead end‑to‑end social media strategy and execution, with prio...