Lead strategic initiatives as a Loyalty Program and CRM Strategist. Focus on enhancing customer retention strategies while managing comprehensive CRM campaigns to deliver personalized experiences in a thriving hybrid work culture.
This pivotal role involves transforming loyalty frameworks and spearheading CRM campaign execution. You'll utilize customer insights to improve communication and testing methodologies, ensuring effective engagement across various channels. Collaborate with analytics teams to integrate findings into actionable strategies.
Key Responsibilities:
• Spearhead loyalty program transformation initiatives
• Develop and implement CRM campaign strategies
• Analyze customer data for improved segmentation
• Build performance metrics for effective reporting
• Ensure CRM data governance and compliance
Requirements:
• 5-8+ years in CRM or loyalty management
• Bachelor's degree in a related field
• Practical experience with major CRM tools
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