Become a CRM Expert with L’Oréal in Montreal, focusing on effective strategies for customer acquisition, retention, and loyalty. This hybrid role leverages your expertise to enhance brand engagement.

Reporting to L’Oréal’s CRM Center of Expertise, your mission will be to deploy and optimize CRM activities while ensuring adherence to best practices. You will develop a strategic CRM roadmap, oversee data permissions, and facilitate personalized customer interactions across digital platforms. Working closely with brand teams, your efforts will contribute to establishing a strong customer relationship foundation.

Key Responsibilities:
• Develop and execute retention and loyalty strategies
• Define data collection and personalization roadmaps
• Activate email and SMS communication channels
• Lead quality assurance for campaigns and marketing strategies
• Implement brand A/B testing and campaign execution

Requirements:
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