Drive Loyalty. Shape Customer Value. Maximize Lifetime Revenue.

CRM & Customer Lifecycle Strategy

• Define and own end-to-end CRM and retention strategy across the full customer lifecycle — onboarding, activation, engagement, retention, and reactivation.

• Set clear goals and KPIs to drive repeat usage, policy renewals, cross-sell, and long-term CLV growth.

• Develop frameworks, playbooks, and processes to systematically reduce churn and improve customer engagement across BJAK’s products.

Retention & Engagement Campaigns

• Design, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, WhatsApp, and other owned channels.

• Build targeted lifecycle, behavioral, and segmented campaigns that improve activation, retention, and conversion.

• Continuously test, iterate, and optimize campaigns based on performance data and...