Responsible to learn and understanding life science research products and services represented by the Company. Responsible for the sale of assigned research products and area of coverage. Respond to and follow up sales enquiries by emails, post, telephone and personal visitations. Responsible to conduct pre-sales demo, giving effective presentation with technical selling skills and product knowledge in assigned area of coverage. Maintain accurate opportunity pipeline and forecast to ensure sales visibility and planning accuracy. Liaise with principals for technical support, pricing approvals, and promotional activities. Coordinate instrument evaluations, loan units, and follow up to conversion. Lead strategic account planning and identify long-term growth opportunities within assigned territory. Maximizes all opportunities in the process of closing sale. Carry out market research, monitor competitors activities and customer surveys. Responsible for maintaining good customer relations a...