This business has reached the point where product can no longer sit in the background.

The platform is strong. The customers are there. The growth is real.

What is missing is clarity.

Right now, product decisions are influenced by delivery, customer requests, and internal priorities. It works, but it does not scale.

That is why this role exists.

This is not about maintaining a roadmap.

This is about defining how product operates across the business.

The Role

You will take ownership of what gets built and why.

Working directly with the CEO, you will translate vision into a clear, structured product direction that the business understands and follows.

You will:

• Define product priorities based on commercial and customer value
• Shape the platform into a scalable, reusable product, not a collection of custom solutions
• Introduce structure, discipline, and consistency ...