Drive innovative marketing analytics with RBC as the Lead Manager for Next Best Action (NBA). This pivotal role focuses on designing scalable marketing experiments using cutting-edge AI.
As the NBA Measurement and Analytics Lead, you will spearhead the execution and evaluation of large-scale marketing experiments across various channels. Collaborating closely with the Marketing department, you'll utilize statistical methods to analyze results and provide actionable insights. Your expertise will help optimize campaign performance and enhance client engagement through data-driven strategies.
Key Responsibilities:
• Design and evaluate enterprise-level marketing experiments
• Collaborate with marketing teams to analyze experiment results
• Develop scalable data pipelines for KPI automation
• Translate complex results into actionable insights
• Maintain documentation and ensure data compliance
Requirements:
• Degree in Data Science, Statistics, or Mathematics
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