Position Overview
Job Description
Senior Growth Analytics Lead, responsible for analytics strategy for paid media measurement across 20+ markets, building measurement systems, and influencing executive decisions.
What you will do
- Own the analytical strategy for paid media measurement β attribution, incrementality, business mix, efficiency benchmarking β end to end
- Drive executive decision-making β synthesize complex, multi-market performance data into clear strategic narratives for VP and C-level audience
- Build measurement infrastructure β design and implement frameworks, pipelines, and AI-assisted workflows that move the team from manual reporting to automated insight generation
- Lead hypothesis-driven research programs β structure ambiguous problems, select methods, mobilize resources, and deliver findings with commercial framing
- Size business opportunities β model trade-offs, quantify impact, and steer budget allocation de...