Lead Generation Specialist - SaaS B2B
Lead Generation (Core Focus - 70 )

Identify, build, and maintain high-quality prospect lists using tools like LinkedIn Sales Navigator, Apollo, Cognism or ZoomInfo
Design and execute outbound email campaigns and lead nurturing workflows
Segment and manage database records to support efficient and personalized outreach
Coordinate with sales to optimize lead qualification, routing, and follow-up

CRM Data Management

Own the CRM (Freshsales) marketing workflows, automation rules, and data cleanliness
Ensure accurate tracking of lead status, campaign attribution, and performance metrics

Supplier Coordination: SEO Google Ads

Oversee external agencies managing SEO and Google Ads efforts
Review performance data, provide briefs and direction, and ensure alignment with lead generation goals
Collaborate on landing pages, content inputs, and keyword strategies