Lead Generation & Outreach VA (Specialized Ongoing Role)

Role Overview

This VA will focus exclusively on lead generation and outreach , primarily via LinkedIn, supporting three business goals:

1. Arch Profile (B2B assessment platform)

2. Coaching & 360‑degree debrief clients

3. Keynote speaking opportunities

Core Responsibilities

Lead Research & Targeting

• Research leads by:

  • Industry

  • Role/title

  • Company type

• Segment outreach based on client‑provided criteria

LinkedIn Outreach & Nurturing

• Execute outreach using:

  • LinkedIn

  • Sales Navigator

• Customize messaging based on:

  • Industry

  • Campaign goal (assessments, coaching, keynote)

  ...