Overview: The Lead Content Strategist will develop and execute journey-based content strategies for high-impact marketing campaigns, leveraging audience segmentation and personalization. They use data-driven insights to optimize channels, content, and messaging for brand consistency and audience resonance. They are responsible for leading content orchestration and journey mapping to deliver scalable, aligned experiences across programs and touch points.

Job Summary:

In addition to the responsibilities listed above, this position is also responsible for contributing to the planning, creation, and editing of digital content for digital experiences across channels by determining and executing the generation and documentation of digital content (e.g., editorial, educational, videos, icons, illustrations, infographics) for KP products, applications, and architectures; enacting strategies when applying KP brand standards, KP editorial style, Associate Press style, legal ...